Chapati, Ugali And Samosa Emerge Top Most Ordered Local Foods In Kenya, Glovo

• Traditional Kenyan dishes, including chapati, ugali, and samosa were top ordered local foods in Kenya
• Online orders for chapati, ugali, and samosa rose by 50% in 2023 compared to 2022
• Online grocery orders also grew by 44.9% in 2023, indicating a shift in customer behaviour towards online shopping.

Elijah Ntongai, a journalist at TUKO.co.ke, leverages more than three years of expertise in financial, business, and technology research, providing profound insights into both Kenyan and global economic trends.

Traditional Kenyan dishes, including Chapati, Ugali, and Samosa, have taken the lead as the topmost ordered local foods in Kenya, according to Glovo's recent report.

This surge as presented in the 'Glovo Delivered' report, marked an impressive 50% increase from the previous year, signaling a renaissance of appreciation for local flavors amid the global culinary choices dominated by american and italian cuisines.

Overall top dishes

According to the report, the top three most frequently consumed dishes in Kenya are Fried Chicken, Burgers, and Pizza.

Kenyans predominantly enjoy American and Italian cuisines, with traditional food securing the third spot having experienced the highest surge in orders, boasting a remarkable growth of +50% compared to 2022.

Sundays

Notably, the report highlights that these traditional Kenyan dishes experience peak popularity on Sundays, specifically between 12 to 2 pm, a trend that suggests a cultural inclination among Kenyan consumers towards savoring local delicacies during leisurely weekend afternoons.

Online purchases

In 2023, Glovo's report illuminates the dynamic shift towards online ordering in Kenya, marking a significant transformation in consumer habits and highlighting the app's reinforced position as a leading multicategory platform with substantial changes in the Kenyan consumer landscape.

Rise of Online Grocery Shopping:

One of the most remarkable transformations is observed in Kenyans' grocery shopping habits, with a 44.9% increase in grocery orders through Glovo.

This indicates a clear preference for the convenience of online shopping, with supermarkets that are integrated into the app experiencing a remarkable 150% surge in grocery orders in 2023.

Notably, the scheduling of grocery orders peaks at 8 am, reflecting a shift towards more planned and thoughtful shopping habits.

Diverse Product Categories:

The report also highlights the diversity in consumer orders, showcasing a 44% increase in pharmacy product orders, driven by the demand for essential health products.

Furthermore, the flower category experienced a 314% growth, with significant peaks on occasions like Valentine’s Day and Mother’s Day.

This underlines the cultural importance of these events in Kenya and the role of online platforms like Glovo in facilitating diverse consumer needs.

Kenyans embrace tipping culture

In other related news on food deliveries, Kenyan consumers exhibited remarkable generosity, tipping Glovo riders a total of KSh 115,325 during the period.

Among the most generous cities in terms of tipped orders were Diani, Ngong-Rongai-Karen, and notably, Kisumu standing out for their generosity towards delivery riders, reflecting a culture of appreciation for service.

Ivy Maingi, the interim general manager for Glovo Kenya, expressed pride in the firm's ability to adapt and cater to the diverse needs of consumers.

"At Glovo, our commitment to the industry is unwavering. The substantial growth in total orders and our expanding partner ecosystem reflect not only the success of our platform but also our dedication to meeting the diverse needs of our users," she stated as reported on Business Daily.