TUKO.co.ke Remains Unrivaled As Kenyans' Favourite News Website According To State Of Media Report

• TUKO.co.ke solidifies its position as the top news website in Kenya, with a significant readership increase from 28% in 2022 to 33% in 2023, followed by Citizen Digital and Mpasho
• According to the State of Media Report 2023/24 launched by the Media Council of Kenya, TUKO.co.ke has maintained as the top most visited news website in Kenya for three consecutive years
• TV and radio remain the primary sources of information among Kenyans, with 33% citing TV and 32% mentioning radio, while social media holds steady at 18%

Elijah Ntongai, a journalist at TUKO.co.ke, has more than three years of financial, business, and technology research expertise, providing insights into Kenyan and global trends.

The Medica Council of Kenya (MCK) has released the state of the media report for 2023/2024.

MCK conducted interviews in all 47 counties to ensure the results represented the Kenyan population aged 15 and above.

The most visited news websites in Kenya

In 2023, TUKO.co.ke solidified its position as the leading news website for the third consecutive year, boasting a significant readership increase from 28% in 2022 to 33%. Following closely behind were Citizen Digital at 21% and Mpasho at 13%.

Commenting on the report, TUKO.co.ke's Managing Director, Julia Majale, expressed her confidence in the TUKO.co.ke team.

As we celebrate our ninth anniversary, it is no surprise that TUKO.co.ke is Kenya's most popular digital news website. Our excellent team of editors has nurtured a strong digital community by adhering to the highest journalistic standards. Congratulations to the team.

Insights on media consumption among Kenyans

According to the MCK report seen by TUKO.co.ke:

• TV and radio remain the primary sources of information, with 33% of respondents citing TV and 32% mentioning radio.
• Social media accounted for 18% of mentions, consistent with previous survey results.
• Regionally, the North Eastern and Western regions prefer radio over TV.
• Urban residents exhibit a stronger preference for TV (83%), while rural dwellers favour radio (78%) for information and entertainment.

What are the most watched TV stations in Kenya

Citizen TV maintained its position as the top television station, capturing a substantial viewership of 35% in both 2023 and 2022.

NTV followed with 11% viewership, trailed by KTN Home with 8%.

What are most popular Radio stations in Kenya

Radio Citizen, Radio Jambo and Radio Maisha emerged as the top three radio stations among Kenyans.

Radio ownership in Kenya

In another story on TUKO.co.ke, radio ownership in Kenya has experienced a notable decline, with only 56.9% of Kenyans owning such devices in 2019, down from 74% in 2009.

Central Kenya counties, particularly Nyeri, Nyandarua, Murang'a, and Kirinyaga, stand out with the highest ownership rates.

Kenyan households in urban areas own more stand-alone radios, with 58.5% against 54.4% of rural households.

Proofreading by Otukho Jackson, a multimedia journalist and copy editor at TUKO.co.ke