- President William Ruto embarked on a four-day official visit to the United States of America (USA) on Monday, May 20
- Ruto met US and Kenyan business leaders in Atlanta, Georgia, including Wandia Gichuru, the CEO of Vivo Woman and Shopzetu
- The head of state and his entourage, including First Lady Rachel Ruto, took a tour of the Vivo fashion store after its launch in the US
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TUKO.co.ke journalist Wycliffe Musalia brings over five years of experience in financial, business, and technology reporting, offering deep insights into Kenyan and global economic trends.
Vivo Fashion Group, Kenya's Active Wear retailer, has opened its first store in Atlanta, Georgia.
The store is said to be the first to deliver Kenyan-made fashion brands in the United States of America (USA).
During his four-day state visit to the US, President William Ruto and his entourage, including First Lady Rachel Ruto and Foreign Affairs Cabinet Secretary (CS) Musalia Mudavadi, toured the store.
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Vivo Fashion founder and Chief Executive Wandia Gichuru showcased the newly opened store to the president and introduced supporters who had realised the business dream in the country.
Kenyan business leaders were also present, including Kenya Airways chairman Michael Joseph.
What Ruto said about Kenyan-owned fashion store in US
Gichuru and the entire Vivo Fashion team thrilled Ruto, who termed their vision as an African spirit.
The head of state noted that Vivo demonstrates the impact of visionary enterprise and highlights the role of women in leadership, business, and entrepreneurship.
"We are elated to see that Vivo has not ventured into the American market alone; it has brought along other ‘Made in Kenya’ brands. This is an African spirit where businesses find innovative ways to support each other in the global stage," said Ruto.
How Vivo Fashion started
Gichuru formed Vivo Fashion Active Wear under the Shop Zetu online store in 2020.
The marketplace deals in affordable and trendy fashion, footwear, beauty, and accessory brands.
It sells fashion wear for women, men, and children in Kenya, Africa, and now in the US.
In October 2023, the fashion store joined the Nairobi Security Exchange (NSE)-listed firms under the NSE Ibuka Programme.
This signalled the company's growth potential within the shortage period, since its inception.
Kenyan lady thrives in US hospitality business
In related news, TUKO.co.ke reported about a Kenyan lady who moved to the US for a nursing job as a caregiver and found fortune in the chapati business.
Doline Nyambati narrated how she relocated to America with her family after securing a caregiving job, which did not last.
Nyambati explained that she identified a gap in the US workforce, with many people busy working and limited time to cook.
Proofreading by Nyambura Guthua, journalist and copy editor at TUKO.co.ke
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