List Of 10 Largest Companies In Kenya's Non-Alcoholic Drinks Market, Including Coca-Cola, Delmonte

• Non-alcoholic beverages currently account for 43.3% of the overall beverage e-commerce market in Kenya
• The Competition Authority of Kenya (CAK) recently approved the acquisition of Suntory Beverage & Food Kenya Limited by Bidcoro Africa Limited
• Coca-Cola Beverages Africa leads the non-alcoholic drinks market in Kenya, holding a 65.0% market share, followed by companies such as Delmonte, Kevian, and Pepsico

Elijah Ntongai, a journalist at TUKO.co.ke, has more than three years of financial, business, and technology research expertise, providing insights into Kenyan and global trends.

The non-alcoholic beverages market in Kenya is on a rapid growth trajectory, with predictions indicating it will reach a market size of US$9.3 million (about KSh 1.2 billion) by the end of 2024.

Non-alcoholic beverages account for 43.3% of the overall beverage e-commerce market in Kenya.

According to ECDB, the sector is expected to witness a compound annual growth rate (CAGR) of 27.9% from 2024 to 2028, ultimately reaching an estimated market volume of US$25.0 million (about KSh 3.225 billion) by 2028.

The non-alcoholic beverages market is not only expanding but also evolving, as seen in the recent approval by the Competition Authority of Kenya (CAK) for the acquisition of Suntory Beverage & Food Kenya Limited by Bidcoro Africa Limited.

The CAK granted this approval unconditionally, noting that the transaction is unlikely to negatively impact competition in the non-alcoholic ready-to-drink (NARTD) beverage sector or raise public interest concerns.

Top 10 companies dominating non-alcoholic drinks market in Kenya

According to CAK, these are the companies with the biggest market share:

1. Coca-Cola Beverages Africa

With a commanding 65.0% market share, Coca-Cola Beverages Africa leads the market as the largest player, offering a diverse range of products from soft drinks to bottled water.

2. Delmonte Kenya

Delmonte Kenya, with a 5.23% market share, has established a significant presence in the non-alcoholic beverages sector, particularly with its renowned pineapple-based fruit juices.

3. Kevian Kenya Limited

Kevian Kenya, known for its Afia and Pick 'N' Peel juice brands, holds a 4.4% market share.

4. Excel

Excel, with a market share of 2.87%, has been gaining traction by appealing to a younger demographic through its range of energy drinks and flavoured water products.

5. Predator

Predator, an energy drink brand with a 2.2% market share, has established itself by catering to the active consumer segment.

6. Suntory Beverage & Food Kenya Ltd

Suntory, recently acquired by Bidcoro Africa Limited, has a strong presence in the ready-to-drink segment, with popular products like Ribena and Lucozade holding a market share of 1.8%.

7. Red Bull

Red Bull, the global energy drink leader with a 1.7% market share, maintains a strong presence in Kenya, appealing to athletes and urban consumers seeking a quick energy boost.

8. Highlands

Highlands, with a 1.7% market share, is renowned for its carbonated soft drinks and bottled water, boasting a loyal customer base, especially in rural areas.

9. Brava Food

Brava Food, which holds a 1.4% market share, provides a diverse range of fruit juices and flavoured drinks.

10. Pepsico

Despite holding just a 1.0% market share, Pepsico remains a key player in Kenya’s crowded beverage market, leveraging its global brand to stay competitive.

Oldest companies in Kenya

In other news on TUKO.co.ke, several Kenyan companies have been in the market for over a century and have employed thousands of people.

Among them are the Kenya Commercial Bank (KCB), East African Breweries Ltd (EABL), Bamburi Cement and Jubilee Insurance.

KCB Group has offered banking services for 127 years and recorded a KSh 16.5 billion profit in the first quarter of 2024.

Proofreading by Mercy Nyambura Guthua, journalist and copy editor at TUKO.co.ke