List Of Top Bread Companies In Kenya, Their Owners

• Supa Loaf, Festive, and Broadways are the top three bread brands in Kenya, with each having a rich history and strong presence in the market, according to Statista
• Supa Loaf, a product of Mini-Bakeries Limited, started as a small home-based bakery in Mombasa in 1970 and expanded into one of the largest family-owned businesses in Kenya
• Festive Bread is produced by DPL Festive Ltd, established in 2000, with Dipesh Shah serving as its CEO since inception, while Broadways started in 1958 in Thika

Elijah Ntongai, a journalist at TUKO.co.ke, has more than three years of financial, business, and technology research expertise, providing insights into Kenyan and global trends.

The bread market in Kenya has witnessed significant changes over the years, driven by a combination of consumer demand, fluctuating wheat prices, and shifts in consumer preferences.

Despite many economic challenges, bread remains a staple in many Kenyan households.

The role of bread in Kenyan households is arguably behind Ugali.

This partly explains why the Kenyan government faced widespread backlash and public anger which broke into protests following proposals to introduce Value Added Tax (VAT) on bread through the Finance Bill 2024.

Popular bread trends in Kenya

According to a survey by Sagaci Research, the 400g packaging was the most popular bread size among Kenyan consumers.

In terms of preferred channels of purchase, bread consumers in Kenya expressed clear habits, with the majority buying bread in kiosks (54%) for convenience and 43% purchasing bread in supermarkets.

What are bread brands in Kenya?

Statista reports that Supa Loaf, Festive and Broadways are the top three most popular bread brands in Kenya.

Supa Loaf

Supa Loaf is a brand of Mini-Bakeries Limited, a family-owned business founded in 1970 by Nurzakhanu Akberali Manji and her husband, Akberali Manji.

The family established the first bakery in Port Reitz, Mombasa.

Supa Loaf started as a small home-based bakery and gradually expanded its operations, streamlining processes to compete with larger companies.

Nurzakhanu and her three sons played a pivotal role in transforming the business from a household bakery into a multi-billion shilling family empire.

Festive Bread

The Festive brand is produced by DPL Festive LTD, which was founded in the year 2000 in Nairobi.

Dipesh Shah has been the CEO of the company for 24 years since its establishment in 2000.

Broadways Bread

Broadways has stood the test of time since it was started in 1958 as a small bakery in Thika town, Kiambu county.

The bakery was founded by two brothers, the late Sobhagchand Shah and Ratilal Shah before Kenya attained its independence.

The company, which manufactures the Broadways and New Seneta brands, grew steadily from a one-deck oven bakery to one of Kenya's top bakeries.

The family celebrated its 100-year anniversary of doing business in Thika in 2012. In 2014, Broadways set up a distribution centre in Eldoret enabling it to reach customers in the Western Kenya region.

Kingsmil bread

The Kingsmil bread brand in Kenya is produced by Kenafric Bakeries LTD.

Keval Shah is a part owner and CEO of Kenafric Bakeries LTD, and according to Carrefour, the Associated British Foods LTD is also behind the Kingsmill bread.

BB bread

Bakemark LTD is behind the BB bread brand in Kenya.

Bakemark Limited was established in June 2016 in Nairobi. The name BB bread was inspired by the initials of the two founders, Bakor and Badru.

Other popular bread brands in Kenya include Kenblest, Loafa and Selecta, as well as supermarket brands such as Quickmart, Cleanshelf, and Naivas breads.

Proofreading by Otukho Jackson, a multimedia journalist and copy editor at TUKO.co.ke